Li Auto is Watch Live TVoffering a generous package of discounts and benefits, including a car maintenance subsidy of RMB 5,000 ($684) to buyers of its electric vehicles, joining the latest wave of a ferocious price war among Chinese automakers that began late last year. Several salespeople told the Chinese financial media outlet Yicai on Aug. 18 that customers are also eligible for other special offers, such as a RMB 10,000 subsidy provided by the municipal government of the southwestern Sichuan province. This could result in substantial savings on vehicle purchase prices for buyers nationwide, as Li Auto showrooms located outside the Sichuan province can issue invoices offsite, the report said. The eight-year-old EV manufacturer faces increased competition from larger rivals like BYD and Great Wall Motor, which launched similar family SUV models – the Denza’s N8 and the Blue Mountain, respectively – earlier this year. [Yicai, in Chinese]
